Studio Norma J by Liv Walker
I am a multidisciplinary designer specialising in Product, UX/UI, Branding & Digital   •   My tech stack includes Figma, Lovable, ChatGPT, Gemini, Linear, Notion, Adobe, Blender   •    
01 Web + brand
02 Product03 Play


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A loud and proud shift in Pacific news


Contributed to the website design for Pacific Media Network while working as a UX/UI designer at Daylight.


Read about the process

Overview

PMN approached Daylight with the task of building a contemporary multi-channel platform to propel their business into the future. The aim was to establish a fresh connection with a new generation of listeners and readers while also catering to a geographically fragmented audience. 


My role

  • UX design.
  • Early stage research & concepts.
  • Wireframes & prototypes.

I didn’t get to follow this one all the way to the finish line (another designer took over when I left for my OE!), but I led the first half and really loved some of the concepts I got to bring to life.


Research

At the project’s kick-off, I explored what other media channels were doing from a digital perspective: analysing key trends in layout, navigation, and engagement tools across radio, news, and entertainment platforms. I shared these findings with the broader team, and together we pitched the most relevant examples to the client along with must-have features that would appeal to both PMN’s current and future audience. 

Exploration of online radio channels

Accessibility

I tested the accessibility of the colour palette developed by the creative team, particularly how colours performed when layered or placed on top of each other. Once the testing was complete, I provided clear guidance on which colour combinations were suitable to use across the website.

Testing colour accessibility in Figma

Concepts

Early in the project, I explored a wide range of creative directions to help position PMN in a way that would resonate with a younger, more digitally engaged audience. Based on my research, I drew inspiration from global leaders in the online radio and culture space including Refuge Worldwide, Rinse FM, and NTS. I also drew inspiration from other modern media platforms like The Spinoff, Stuff, Dazed, Vice & It’s Nice That. Each of these platforms had carved out distinct digital identities that balanced strong editorial tone, cultural relevance, and seamless live content integration. These references helped shape a broader conversation around how PMN could feel more contemporary, experimental, and connected to global youth culture, while still staying true to its roots.

Low fidelity wireframes 
Imagery exploration
Colour-way application exploration

Concepts for PMN homepage 



Reflection

I really enjoyed contributing to this project and working with our Pasifika consultants to help make PMN appealing to a younger audience. It was a great opportunity to deepen my cultural understanding in Aotearoa and explore a future-focused approach to online radio. I also enjoyed researching how other multi-channel radio platforms build their digital presence and was glad to contribute ideas around UX and accessibility, helping the broader team keep these considerations in mind.


You’re at the end of the page. Yay!





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